Work that is meant to be checked.

A figure is right or it is not published. That holds for a spread in a table, a formula in a calculator and a date under a chart. We would rather ship a page late than ship it approximately.

You check the unit before you check the number.

If a client needs a glossary to read our risk disclosure, we have failed. We write short sentences, define terms once, and cut anything that exists to impress rather than to inform.

You can explain margin to a careful beginner without a single adjective.

The person on the other side is risking their own money. We do not hurry them, flatter them or hide the cost. We tell them what a product is, then leave the decision with them.

You would be comfortable if every message you sent a client were read aloud.